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Who is this girl I see everywhere?

By | Stock Photography | 3 Comments

I don’t know how she does it all.  I mean, come on, now.  She’s a vet, doctor, daycare provider, financial advisor, clean energy activist, leading business women, student, teacher, paediatrician, new mom, yogi, and I think she might even do some recruiting for a university in small town Ontario.  She makes the rest of us look, well, less accomplished.  

It is debatable how many people see her beautiful smiling face, or at minimum a photo of it, each day.  My estimation is 787,532 humans are fed her smile around the globe daily.  She is found literally around the globe.   She’s found above every seat on on Malaysian airline and on huge billboards.  You can find her in Australian articles about being a new mom.  She even graces the local weather page online.  She helps advertise proper interview skills.  She is, quite literally, helping teach and promote around the world.


But to bring it all back home to here in Peterborough, Ontario, let’s take a closer look at the beautiful woman that brightens the globe.  As she is spread and peppered all over, she remains nameless to everyone except the lucky ones that know her personally.  When I saw her Facebook profile pic while browsing a local group I was part of, she caught my eye immediately.  This was someone that I definitely wanted to know.  Her smile was infectious, her stance confident but approachable.  I knew no one that knew her but sent her a message regardless.  “You’re beautiful – will you come and be in a photo shoot?”  I incessantly checked my inbox to see if I’d get a partially expected silence or a partially expected rejection.  “Sure! I’d love to!” was the reply that came shortly after, much to my delight.  

And so began the journey of the girl who became a model and my friend. Since beginning her modelling with us, she has changed from a single woman to a married lady and mama of a sweet little boy.  We have captured her dozens of times, each one being graced by her classic beauty.  She shares real, tight hugs each time she comes to the studio, asking about my life as I ask about hers.  I know her.  She knows me.  We’ve exchanged birthday gifts, gone for walks, supported and loved each other.  I had the huge honour of visiting and photographing our youngest model ever – her son, at 21 hours old, still in the hospital.  She was radiant and gorgeous, unconvincing of having delivered a human just hours before.  

She is a natural at photo shoots.  She makes friends with the other models instantly, believable simulating a business meeting when actually telling her new friends about a Malaysian recipe she tried, or how her dog is coming along with his fly ball training.  She keeps kids engaged in pretending to be in school as she puts them at ease and makes them feel important.  She exchanges contact info with others and makes friends on the spot.  People want to be part of her world.

So what makes Jessica such a fabulous model?  She’s the person that makes your life better by knowing her.  She’s the one that you can simply look at her smile and know that the world is all right.  She’s infectious, engaging, kind.  Clearly, the world agrees.

-Terri Lynn

Just Another Party

By | Stock Photography | No Comments

From the outside looking in, it looked not much different than a year end hockey, maybe gymnastics, club party.  You know the kind – one of those parties where all the family and siblings are invited to come and gather and eat and play and just celebrate.  Kids were playing in all corners with various blocks, bouncy balls, trinkets, and electronics.  Parents were helping their children open up delicious snacks and pop off the straws on sugary juice boxes.  People were meeting eac

h other, exchanges contact info and finding commonalities.  It was a party full of 79 people of all ages.

From the inside – from the perspective of our producer – it was internal time bomb, knowing that all must run smoothly if this day was to be pulled off with success.  Each child needed a model release signed by whichever one of these dozen mothers might be hers.  Each kid needed to be given an envelope with his precious earnings, to be safe kept by whichever uncle brought him.  The matching process is always a challenging game.  


Then, each kid needed to be dressed properly –  coordinating, but not matching, with the others in her shoot.  Dora the Explorer shirts needed to go.  Black leopard print pants needed to be changed.  And the identical shirts needed to hash out which one had to find something else.

But when all the logistics were tied up and all the kids were in order, the real fun began.  In midst of bustling chaos all around the set, we successful managed to wrangle tens and tens of beautiful children into 2 groups of preschool and 3 groups of elementary aged classrooms.

The kids shone us their gorgeous smiles, their eyes lighting up with pride as the audience of the day – the grandparents, parents, uncles and siblings, watched on while it was their time to shine.  They pretended to know each other as we paired them for group work shots or asked them to pretend like they were best friends.  The little ones sat on the lap of their “teacher of the day” as she read them stories.  

It was an honour to capture these moments.  Yes, they were perhaps fabricated and staged.  But they were in no small way inauthentic.  


They were real kids who were brightening up the studio with their sparkle, their lives.  They were exactly the reason that I love what I do.  It was nothing but a privilege to share the time and space with them.  


Thanks to all who came out and we hope to see some new faces next time!*


*Email if you want to join in on the fun!  We look for people of all ages!

Team Positions at Kaspi Creative

By | Business and Strategy, Job Openings | No Comments

Leadership Ability – Stock Photo by Kaspi Creative Inc.

We have a vision here at Kaspi Creative to build multiple production teams. Each production team has three key members: Producer/Director/Photographer, Producer/Director/Videographer, and Editor/Uploader.

Qualities we look for in every job applicant include leadership ability, emotional intelligence, intellectual intelligence, a unique perspective and the ability to learn. We are looking for someone who has enough self-awareness to identify the facts that hold him or her and our company back from even greater success. We want people who are naturally talented at solving problems creatively.

Leadership ability is critical for all of the positions because a production team’s primary objective is to plan and lead photo and video shoots. To do that effectively each person must be confident and influential. Each team must have great people skills, decision making skills, and intuition. If a team cannot build the trust of the models, who range in age from zero to 100+ years in age, how will they be effective at directing them? This is why leadership ability is first on our list of qualities we look for in every job applicant.

Emotional intelligence, according to Daniel Goleman, includes self-awareness, self-regulation, motivation, empathy, and social skill. Emotional awareness is said to play a bigger role in successful leaders than intellectual intelligence. In the book On Emotional Intelligence which is a collection of Harvard Business Review articles, Daniel Goleman defines the five skills:

  • Self-awareness: Knowing one’s emotions, strengths, weaknesses, drives, values, and goals–and their impact on others.
  • Self-regulation: Controlling or redirecting disruptive emotions and impulses.
  • Motivation: Being driven to achieve for the sake of achievement.
  • Empathy: Considering other’s feelings especially when making decisions.
  • Social skill: Managing relationships to move people in desired directions.

Any person who has all five of these skills is someone we want to be working with in some capacity. One thing we have noticed after dozens of interviews is that many people know their strengths, or claim they know their strengths. But very few people actual know and are willing to share their weaknesses. Most people want to be clever and say they are a perfectionist as though that’s a bad thing. It usually takes two or three tries before an interviewee is able to come up with an actual weakness if they are even able to. Self-awareness is not a natural strength in most people we interview. When we meet someone who is truly self-aware it is exciting.

Being able to regulate emotions allows a person to grow through constructive criticism without becoming defensive or shutting down. There will be many opportunities to review each person’s work with the intention to find ways of doing things better. Building a culture of openness is important to us. It takes emotional strength and humility to be able to take someone else’s criticism and proactively respond constructively.

Without motivation and drive nothing will get accomplished. Everyone is motivated by something. “Being driven to achieve for the sake of achievement” defines the type of motivation we are looking for. When motivation is combined with conscientiousness the results are usually a very effective person.

Trust is a critical ingredient in leadership. Without trust its not really possible to influence someone. Empathy builds trust. Empathetic leaders win the hearts and minds of the people they influence. We strive to make ever single model we work with feel important. We want to earn their trust.

We work with people. We don’t have a product without our models. Whether a shoot has one model or fifty to effectively direct them, “move them in the desired direction,” it takes social skill. To wait for models to do the right thing is not effective. They must be directed. Every team member must be prepared and able to coach our talent.

Intellectual intelligence is very beneficial to us when it is accompanied by leadership ability and emotional intelligence. Intellectual intelligence includes skill like creative problem solving, pattern recognition, technical knowledge, and artistic ability. Even the best leader who doesn’t know anything about what we do or how we do it won’t be of much value to us until they learn it. Someone with the ability to learn our industry and recognize the demands of our clients then creatively solve the problems that prevent us from delivering high-demand content to our clients is who we are looking for.

In our interview process we assess all candidates for the qualities mentioned above. We do so starting with written and phone/video chat interviews then we move to in person interviews asking a range of behavioural and situational questions. If a job applicant gets through the in person interviews we finish up with a couple job assessments. During the job assessments we will look for confirmation that what you told us about yourself in the interview process is consistent.

Why do we go to such lengths when hiring? One of our main goals as an organization is to create a challenging and fulfilling workplace culture of high performers who are principle centred and driven by effective habits. We want to hire and retain only humble, hungry, and smart people who thrive when working on a team. We want to work together to discover and build on each person’s talents and creativity.

If this is the type of environment you can picture yourself in the best place to start is sending us a well thought out cover letter and resume.

Jobs for Students and Recent Grads in Peterborough Ontario

By | Job Openings | One Comment

Portfolio, Metadata and Submissions Manager

Job openings for university students and recent graduates.

We are searching for a smart creative person to grow with us.

We are looking for a person who is educated and has great character, work ethic, motivation, people skills, and an interest in business, technology, and creativity. Experience in photography is not required. Someone with or pursuing a bachelors degree in business, management, human resources or psychology is preferred. We value the ability to learn over experience. We are looking for someone who is naturally talented at solving problems creatively and is assertive, effective, self motivated, and ethical.

For this position we are looking for someone to help us with a variety of tasks that we will provide training for. Duties include:

  • Removing trademarks from photos using Photoshop
  • Adding descriptions and keywords to photos and video clips
  • Attaching model releases to photo and video submissions
  • Submitting photos and video clips to Getty Images to add to our portfolio

This is a contract position. Training will take place in Peterborough, Ontario but once trained the work can be completed anywhere with good Internet access. Pay is according to our Standard Compensation Schedule. An effective worker typically earns between $15 and $35 per hour depending on how proficient and efficient they get.

There will be future growth potential with opportunities to be hired into a full-time position on salary for our top performing independent contractors who prefer working with a team.

Talent Search – Peterborough, Ontario

By | Business and Strategy, Productions and Shoots, Stock Photography, Stock Video | No Comments

There are many benefits to living in Peterborough, Ontario. It’s a city large enough to have lots going on but still not be overly crowded. It’s the gateway to the Kawartha’s which means there is a plethora of outdoor activities to keep the active person happy. It’s also close enough to Toronto to make a day trip there but still not part of the Greater Toronto Area. These are three of the many reasons we chose Peterborough as the centre of our operations.

It’s been 18 months since we’ve moved Kaspi Creative from Oshawa to Peterborough. In that 18 months we’ve experience about 50% growth in sales. We’ve hired three full-time employees and contracted more production and modelling talent than ever before. Our portfolio has grown from about 30,000 assets to 56,000 assets.

The first ingredient in our SMaC Recipe (from the book Great by Choice) is to create a challenging and fulfilling workplace culture of high achievers who are principle centred and driven by effective habits. Hire and retain only humble, hungry, and smart people capable of working independently and interdependently. Work together to discover and build on each person’s talents and creativity.

It is obviously very important to us to create a great work environment for great workers. That includes everyone from our full-time staff to our contracted models and actors. If the description above describes you and you are interested in the photo/video production industry please let us know who you are. Working with great people is why our business is growing. We are always looking for more people who can help us achieve our goals.

Below is a pretty awesome video created by one of our contractors just a few weeks ago. All the clips in the video below are licensable through us.

2016 Reel

By | Stock Photography | No Comments

2016 was a year of positive change and growth in many directions as we dove into new projects and creative ideas without fear or hesitation. We were hungry to create and grow with every shot, running with what worked and learning from what didn’t. We shifted our focus from the broad topics to include smaller concepts we had not tried before.

The great thing about being in stock photography is that we get to capture all aspects of the most authentic, inspiring, and precious moments in life, and this year we got to see them through the eyes of many different team members as we expanded. It’s important to put multiple lenses on the same focus, because the picture will always be different, and we strive to get as many different pictures as we can. Our entire team came together in July to learn from each other and do a big push for production, and then we kept it going as our Oregon counterparts returned home.

We tried a lot of new things last year, and we are so excited to shoot for even more in 2017.

More of our work and behind the scenes here:
iStock Portfolio:…
Getty Images Portfolio:…


By | Stock Photography | 3 Comments

It seems as though the media constantly drills us with the glamorous life of models. What, with their perfect lives and perfect bodies, who wouldn’t want in on that action? Being actively involved with hundreds of stock photo / video shoots, I’ve picked up some insight into what it takes to achieve greatness in the modeling industry and maybe even land yourself a $15-$20 gig.

jonny and meilani long at a kaspicreative photo shoot

1. BE VERSATILE. As you can see in the above example, We’re clearly exuding confidence and comfortability in a natural and authentic way while simultaneously ninja chopping carrots and stirring scalding hot soup without looking. Much of what it takes to break into the modeling industry is being capable of wearing multiple hats.

jonny and meilani long at kaspi photo shoot

2. BECOME SOMEONE ELSE. It’s important to channel your inner Derek Zoolander and become whatever is being captured. As you can see above, I’m excelling at portraying domestic unhappiness and focusing the attention on how terrible and unfairly I’m being treated by my wife.

jonny and meilani long at a kaspicreative photo shoot

3. READ MINDS. Modeling is all about hearing the director out and subsequently doing a 180 and presenting new, interesting, and useful ideas for sellable themed content. In the image above, this is clearly an example of just that. Realizing that these miniature toilets were unquestionably under-utilized, we recommended getting some shots to showcase what might become the trendy thing to purchase in 2016, small footprint toilets.

jonny and meilani long at a kaspicreative photo shoot

4. EXERCISE AT ALL TIMES. The life of a model can be strenuous on the go with long hours and countless meals of body destroying/carb loading salads, hummus, and wheat pita bread. Because of this, it’s incredibly important to take every opportunity to tighten that core and get your sweat on. Once again, in the example above you can see that despite the fact that my wife Meilani and I dressed as though we’re heading to a formal dinner party, we still make time to get in synchronized wall ball slams and squats.

jonny and meilani long at a kaspicreative photo shoot

5. LEAD BY EXAMPLE. As an up and coming model, everyone on set will want to become you. You’ve made it because of your innate ability to look perfect at all times, including while you sleep, drive, eat food, etc. You must become a mentor and teach the younger generations how to become successful. In the comparison above, you’ll notice how Meilani and I gave our less experienced, new-to-the-modeling-industry friends a glimpse into perfect posture, expression, body language, and what flawless non-verbal chemistry looks like. 

I hope these tips were helpful for you and please don’t hesitate to drop us a line or shoot us an email if you’re in need of any additional samples or tips to help you get started.

Is it real?

By | Stock Photography | One Comment

One of the challenges of creating a usable stock image is creating a setup that looks realistic but also eye appealing.  Consequently, many of our images end up looking a little different than when the shutter closed in on it. 

Take, for example, this “happy mixed ethnicity” family, frolicking in the park, as though they do it all the time.  The father playfully chases his daughter, the son holds his beloved sister’s hand, and the mother smiles with a grin that show no concern of dirty dishes, PTA meetings, and the piles of laundry at home.  The truth?  Well, they just met an hour before this shot was captured.  Well done, models!

Stock Photo

Happy mixed ethnicity family running in the park

Then there is this one – taken several years ago.  Just a random group of friendly peeps, with multiple ethnicities represented, as well as a varied range of ages.  What a bright, open concept location!  Reality?  This was taken in the dark, unfinished basement of a house we briefly rented.  It has become our top selling image ever.  Well, so far.

Stock Photo

Large group of mixed ethnicities, multi ages

Again, the perfect set up.  Only in reality, the “doctor” had never worn a stethoscope and the “mother” doesn’t have any children.

Stock Photo

Healthy little girl at the doctor’s office

And this sweet little baby happens to be mine.  Not hers.

Stock Photo

Baby getting her immunizations and vaccinations at doctor’s office.

This is a friend of ours that has posed as many different occupations for us.  Not a doctor. 

Stock Photo

Successful doctor posing with his medical team.

And so it goes.  And goes.  Every time we put together a shoot, we look for that balance between making it “real” and making it appealing.  Stock photography and stock video has the unique challenge of not crossing that line of this-is-so-corny-I-could-puke-or-laugh but also showing something that advertising are proud to use on their material.

We love our models, our sets and the fun we have at transforming people into someone else for a couple of hours.  Lots more to come!

Why It’s Important to Remember Names

By | Productions and Shoots | One Comment

I’ve had this moment more times than I care to admit. When I see someone whose name I should know, but nothing comes to mind. Sometimes, it’s possible to cover it up, but usually it turns into a slightly awkward social situation. As a result, I’ve started actively remembering names.

Both in business settings and in general, forgetting someone’s name is a potentially embarrassing situation – even if just for a moment – for both parties. It may be a small thing, but from a director’s perspective, a photoshoot goes much more smoothly if we can remember our models’ names. Rather than asking “the woman in the blue” if she can move to the left, or whispering a quick “what’s her name?” to each other, we can specifically ask each person by name to adjust as we need. And remembering the right name avoids awkwardly calling out a bunch of names until the right person looks up – which saves us looking like we aren’t invested in our models. It also makes it easier to encourage people – particularly those who are new to modelling and aren’t fully comfortable yet; especially in big groups, having a comment like “That was great, Katie!” can go a long way towards helping someone relaxin front of the camera.

We never want our models to feel like props; personalising their experience, and making each model feel important and respected, makes our shoots feel more natural – even if we’ve taken a construction worker and had them act as a doctor or vice versa. Our goal is to create a fun, inclusive atmosphere at each of our shoots – and part of that is making our models all feel personally included. From the moment we first meet our models, to when we say goodbye at the end of each shoot, we want to make sure we can make the experience the best we can for them. Taking a few moments to individually thank each person for coming out has a bigger impact than a generic thank you to the entire group.

Sometimes, the little things are the big things.




By | Business and Strategy | 6 Comments

“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” – George Bernard Shaw

In 2010 I graduated with a bachelor of science in mass communication/media and a minor in photography. As a young, aspiring creative, I had grand ideas of how the next twenty years would look. Of two things I was certain: I am a competent individual, and it’s important I be my own boss. I immediately started my photography business, JL Photography, and did not realize the roller coaster I was in for. The next six years proved to be a wild ride, with lots of ups and downs, and turns I never expected. At many times I felt as though I was floundering. I still haven’t gotten off the roller coaster, and sometimes still feel as though I am barely keeping my head above water. Never did I expect things to unfold as they have. I have done a few things right and a whole lotta things wrong. The plans I had as a new graduate have changed, my goals have altered, and my idea of success, and how to achieve it, has been reshaped.

In my opinion, one of the greatest mistakes young ALL creatives make is letting ego prevent growth. When I started JL Photography I wanted to turn it into the greatest (deep breath) wedding, portrait, event, bar mitzvah, funeral, commercial studio EVER. And who would help me achieve this goal? No one, I could handle it all on my own.

Early on I was primarily concerned with proving myself. I spent an immense amount of time trying to stay up-to-date on all the latest technology and what gear I needed to save up for. I was determined to show I could do and learn everything on my own, and as a result I did not prioritize areas of business and creative growth that should have been prioritized. I managed all aspects of my company, including marketing and social media, customer service, production, post-production, and bookkeeping, while simultaneously attempting to educate myself on how to become a better photographer and business owner. By focusing on my ego, I inadvertently overlooked what I now believe to be the single greatest path to success – COLLABORATION. Over time I realized that if I really wanted to improve, I needed to let go of my ego and admit that I could benefit from working with and learning from other photographers and business owners.

Near the end of 2010, I came in touch with Chris Futcher of Christopher Futcher Photography. All I knew about Chris (outside of the fact that he is cousins with my then-girlfriend, now-wife) was that he lived just east of Toronto, Canada, had successfully established a micro-stock portfolio, and had become an exclusive contributor to iStock/Getty Images. One thing led to another, and in 2011 I found myself on a plane to Toronto.

kaspicreative, flyviewaerial, kaspi, fly view aerial

Chris (left) and Jonny (far right) with models during a two week trip shooting on the island of Kauai, winter 2015.

Over the past five years Christopher Future Photography became Kaspi Inc. and Kaspi Films. Likewise, I rebranded JL Photography as Fly View Aerial. My collaboration with Chris has directly influenced the direction I have taken my business, and the growth it has seen. Following my initial trip to Toronto in 2011, I decided to narrow the focus of my business to stock photography and video, rather than attempting to establish myself in the ultra-saturated areas of wedding and portrait photography. In addition, a trip to Toronto in 2012 served as the catalyst for my foray into aerial video and photography drone work.

In recent years drones, for good reason, have become THE thing to have on a production set. When Chris began building drones and marketing Kaspi as an aerial video and photography production company, Kaspi quickly become an established name in Canada and was thrust into the booming age of UAVs. In 2012, after seeing Chris’ success, I too became interested in drones and figured that with Chris’ guidance, the learning curve couldn’t be all that huge (just slightly incorrect). At this time there were only a few established UAV operators in the Pacific Northwest, and I knew that if I did things right, I had a good chance of breaking into that niche and solidifying my place before the industry completely blew up. So, I blindly dove head first into aerial production and rebranded my company as Fly View Aerial. I really can’t begin to list all the things I screwed up. There was a huge learning curve and it was extremely difficult. Pursuing aerial was an immense investment of time, energy and finances. I was constantly building, repairing and making adjustments on my custom drones. Early on my successes were few and far between and my resilience was tested. I pushed on and was constantly reminded of the need for collaboration. I continued to receive help from Chris and sought assistance from others involved with UAVs in and around the Portland, Ore. area. The stress associated with pursuing aerial video and photography probably aged me an additional 10 years, but it has been a total thrill and has allowed me to meet and work with amazing and talented individuals. If I could go back and do it differently, I wouldn’t.

While both Kaspi Films and Fly View Aerial have continued to find success in their respective aerial markets, Chris and I have also continued to update the stock portfolio Chris established back in 2008. The Kaspi team primarily operates out of Canada and Fly View Aerial primarily operates out of the United States, but we have sought opportunities to collaborate. Between 2010 and now, Chris and I have spent thousands of hours together both in Toronto and the western United States. We have completed hundreds of shoots, lived in an RV for several months while traveling for work, and strategized over Skype what our business goals are and how to achieve those goals. Chris’ creative talents have inspired and motivated me. In addition, I have learned more about business practices and the necessity of analytical thinking when owning and operating a business in a month’s worth of serious, intentional conversations with Chris, than in my entire four years of undergraduate studies.

So what the heck is the purpose of going down memory lane and how is it relevant to the present? With multiple contractors working with and shooting for both of our teams and each of us having full time producers, Chris and I have reached a point where the stock portfolio, FatCamera on, is increasing in assets by hundreds weekly. Between Kaspi and Fly View Aerial, we shoot and upload content from anywhere between 30-50 photo/video shoots per month. We want to have a space where all the collaboration we’ve done and will continue to do is centralized. Kaspi Creative will allow us to brand what we do in a unified way.

I strongly believe that without the influence of Chris and the opportunities I have had to collaborate with him, I would not have learned what I have and it is very likely I would not have ever chosen to pursue stock and aerial. Chris and I both realize our collaboration has helped our businesses flourish, and we believe Kaspi and Fly View Aerial have reached a point where re-branding together is necessary. Thus enters Kaspi Creative. I am incredibly excited about what Kaspi Creative has in the works, and am confident in our ability to continue to bring you high quality content that is not only pretty to look at, but useful in a variety of applications. Thanks for being a part of our journey and for following along!

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